High-quality goods
delivered without excess
packaging and waste


Parcel Grocery App

App to buy groceries and reduce environmental impact.

 

ABOUT

Parcel is a marketplace that allows consumers to purchase groceries while reducing packaging waste and environmental impact. It achieves this by using universally recyclable and compostable packaging and offering high-quality goods at more affordable prices. My role was to visualize different concepts through sketches and wireframes, and then build out high-fidelity screens.

 

Role

UX/UI Designer

Timeline

2022 – 2 months

 
 
 

Product Features

An easy-to-use application and service that reduces waste and focuses on consumer needs.

 

Personalization

  • Onboarding questions to provide personalized experience for user

  • Weekly reminder to purchase groceries

  • Lets user know they might be running low on items

  • Sections categorized by suggested, previously bought,
    and favorited items


Shopping list

  • Shopping list icon in menu for easy accessibility

  • Ability to search for products directly from grocery list

  • Automatically checks items off the list when added to cart

Environmental

  • Standardized packaging that is universally recyclable or compostable

  • Limited but quality selection of responsibly sourced goods

  • Bulk “label-free” items to cut back on cost


Rewards

  • Reward system and discounts to encourage using the service

  • Interactive statistics to show the user’s environmental impact


Convenience

  • Search items to the list by text input, photo, barcode, or voice

  • Compatibility with smart home devices

  • Apps lets user know they might be running low on items

 
 
 

Design Solution

I began by sketching initial concepts based on the insights above. Next, I created low-fidelity wireframes to map out the user flows and structure of the app. Finally, I added visual design elements to enhance the overall experience.

 
 

SKETCHES

 
 

Low-FIDELITY WIREFRAMES

 
 

HIGH-FIDELITY DESIGNS

 
 
 

Onboarding & Sign Up

 
 

Homepage

The homepage features easy recipes and meal kits along with suggested items for personalization. The navigation prioritizes most frequently used features like search, cart, and shopping list.

 
 

ITEM SEARCH

 
 

Shopping list

Grocery list automatically checks off items when added to the cart. Users can search for products directly from the grocery list. A weekly reminder prompts users to purchase groceries and alerts them if they might be running low on items.

 
 

Cart & CHECKOUT

 
 

Statistics & rewards

Personalized experience for the customer. Reward system and discounts to encourage using the service. Interactive statistics to show user environmental impact.